It’s Time To Embrace Mobile Apps Development
OK, let’s say you want to build your dream house, so let’s start by drawing a floor plan to deﬁne the houses layout of the upstairs and downstairs, the location of the kitchen and bathrooms, and the like is the strategy. The blueprints that deﬁne the speciﬁc details of the house such as the electrical plan, plumbing, placement of appliances, ﬁnishing details, and so forth are the “Tactics”.
With mobile apps development, if you went right to blueprints without drawing a ﬂoorplan ﬁrst, the whole house would never come together in the end the way you envisioned it, this is a very important factor! It’s no different with mobile marketing. We should always establish a high-level plan for what you are trying to build before you can successfully outline the speciﬁc details of how you will build it, and the mobile apps development would be quicker. Strategy is the framework that deﬁnes how you will use various mobile tactics for example, mobile websites, social networking, short message service (SMS), and mobile applicatons to fulﬁll your customers’ needs and achieve your own defined marketing goals. Tactics are more tangible and, hence, a lot easier to get your head, arms, and thought process around than the strategy. Affordable Mobile says, with mobile apps development a smart marketer can pick up a tactic, such as how to set up an SMS campaign, in an hour a day! Strategy takes much longer to master because it needs to be uniquely tailored to your brand and targeted in such a way it makes sense to your customers. We can’t tell you what the right strategy is for your brand only you can determine that, but we can teach you how to ﬁgure it out. In our experience, a successful mobile strategy hinges on a balance between four key elements:
- Brand Awareness and Building
- Customer Engagement
- Know the Elements of Your Current Environment
- Remain Focused and Dedicated Though The Hard Times
Often when we see a brand fail with mobile, that failure can be clearly traced to focusing on one of these areas to the detriment of the others. Don’t misunderstand, it’s not mobile that is driven by the needs of the brand it’s natural to gravitate toward fulﬁlling your own needs ﬁrst. However, you also need to address the needs of your customers if you’re going to reach your own goals. That’s why we identified customer engagement as one of our key elements and so many people overlook this very important factor.
It’s Because Of Mobile Applications
Almost as often, we see marketers reacting to the environment and investing in a mobile tactic simply because it’s new. This is what we like to call shiny new object syndrome. The mobile marketing industry combined with mobile apps development is still relatively new and the next “big” thing excites everyone, but many mobile tactics don’t have a large user response yet. In these situations, we like to remind you that just because something has been labeled the “Hot New Thing” does not necessarily mean it is the right thing for you.
With Mobile Apps Development
Does Your Website Get Social Traffic Like Below
January 2014 thru March 2014 – Social Media Traffic Visitors
At Affordable Mobile, we understand the future is mobile apps development, Get Started Today!